Nicole

This past week I attended the Sponsorship X conference in Whistler Canada.

Don Mayo of IMI presented some key highlights from ConsumerTrack 2018.

I trust it goes without saying that I had to share these key highlights (apologies in advance for the poor photography!):

1. XM/Sponsorship OUTPERFORMS Digital and Social in Driving purchase!

Since my photography is less than stellar here is the data:

 

2. Success/ROI is guaranteed when you combine Live + Virtual

In fact – Live + Virtual is more effective than price at driving acquisition and purchase!

Since my photography is less than stellar here is the data:

This is POWERFUL information.

We all hate competing on price. The facts prove that brands can win through an XM/Digital connection that not only drives purchase but also brand relevance and affinity – the Win is UNREAL!

August 20, 2018

GLOBALLY Live + Virtual OUTPERFORMS EVERYTHING (!) in Driving Acquisition and Purchase

This past week I attended the Sponsorship X conference in Whistler Canada. Don Mayo of IMI presented some key highlights from ConsumerTrack 2018. I trust it […]
August 14, 2018

Ten Ways to Optimize a Workation

Latest article in the Globe & Mail Leadership Lab https://www.theglobeandmail.com/business/careers/leadership/article-ten-ways-to-optimize-a-workation/
August 10, 2018

Planning budgets for next fiscal? Your CMO may be more aligned than you think.

It’s that time of year…the much beloved and much dreaded “planning season”. It is when we review brand performance across every spectrum and determine how best […]
August 8, 2018

When the research is consistently over 93% you have to listen

Some quick facts: 93% of consumers claim that live events have a larger influence on them than TV ads. (Statista) 98% of consumers feel more inclined to purchase […]