IMI does an annual survey that evaluates what drives the impact of marketing tactics on consumer trial, purchase, sharing, loyalty,….
Consistently (over 20 years+) consumers admit that when they engage “live” with a brand they are more likely to try and to buy.
Consumers then go on to explain that when the engagement is worthy and relevant they share – and they do so an an alarming. rate…
Which begs the question….if live engagements drive trial, purchase and shares – then doesn’t it just make sense that brands should be activating live experiences or even better yet…Adversperiences! (mic drop for the 2nd time this week!)