Nicole

IMI does an annual survey that evaluates what drives the impact of marketing tactics on consumer trial, purchase, sharing, loyalty,….

Consistently (over 20 years+) consumers admit that when they engage “live” with a brand they are more likely to try and to buy.

Consumers then go on to explain that when the engagement is worthy and relevant they share – and they do so an an alarming. rate…

Which begs the question….if live engagements drive trial, purchase and shares – then doesn’t it just make sense that brands should be activating live experiences or even better yet…Adversperiences! (mic drop for the 2nd time this week!)

 

 

April 12, 2018

Brand “Sharing” that Creates Growth!

IMI does an annual survey that evaluates what drives the impact of marketing tactics on consumer trial, purchase, sharing, loyalty,…. Consistently (over 20 years+) consumers admit […]
April 10, 2018

XM + Social = Magic!

As demonstrated in previous blogs, no other marketing medium has the power of live experiences. So imagine when we add the impact of social media sharing […]
April 9, 2018

Don’t be afraid to invest in Live Events

While we all get excited about attending Live events, clients often start to get super stressed as the event date draws closer and closer – there […]
April 6, 2018

Analog may be the key to brand life!

The experiential industry is continuously managing the dynamic tension between the push for tech to dazzle and delight and the pull to ensure connectivity and meaning. […]