GLOBALLY Live + Virtual OUTPERFORMS EVERYTHING (!) in Driving Acquisition and Purchase

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GLOBALLY Live + Virtual OUTPERFORMS EVERYTHING (!) in Driving Acquisition and Purchase

This past week I attended the Sponsorship X conference in Whistler Canada.

Don Mayo of IMI presented some key highlights from ConsumerTrack 2018.

I trust it goes without saying that I had to share these key highlights (apologies in advance for the poor photography!):

1. XM/Sponsorship OUTPERFORMS Digital and Social in Driving purchase!

Since my photography is less than stellar here is the data:

 

2. Success/ROI is guaranteed when you combine Live + Virtual

In fact – Live + Virtual is more effective than price at driving acquisition and purchase!

Since my photography is less than stellar here is the data:

This is POWERFUL information.

We all hate competing on price. The facts prove that brands can win through an XM/Digital connection that not only drives purchase but also brand relevance and affinity – the Win is UNREAL!

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