Some quick facts:
- 93% of consumers claim that live events have a larger influence on them than TV ads. (Statista)
- 98% of consumers feel more inclined to purchase after attending an activation. (EventTrack)
- 98% of consumers create digital or social content at events and experiences (and 100% share the content). (EventTrack)
The facts are resounding! And we need to listen!
When we create immersive relevant brand experiences that engage consumers the benefits are infinite.
We get to create a live ad that tells the brand story.
We can invite consumers to immerse themselves in our live story and in the process not only learn about our brand and create a meaningful connection but we also give them the tools to create a story of their own. This story then gets amplified…credibly…infinitely.
This is an Adversperience (the converging of advertising and experiential marketing). And in this world where we are inundated with over 15,000 messages per day it is the only way brands can break through.
The facts speak – brands that are listening are delivering incredible results.